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Privacy Policy

1. Introduction
This Privacy Policy applies solely to the processing of personal data in connection with visits to the aida.laurelretail.com website. Information about the processing of personal data in the course of using the AIDA service (the application) is provided to users after login via the in-app notice, and through the contractual documentation agreed with the customer (e.g., a data processing agreement), as applicable.

2. Data Controller
Laurel Számítástechnikai Kft.
Zsálya st 2., Székesfehérvár, 8000
HUNGARY
HU11104926
laurel@laurel.hu

3. What Personal Data We Collect
We collect personal data only when you voluntarily submit a demo request form.
The data collected may include:
  • Full name
  • Company name
  • Business email address
  • Phone number
We do not collect any other personal data through this website.

4. Purpose of Data Processing
Your personal data is processed solely for the purpose of:
  • Responding to your demo request
  • Contacting you regarding AIDA
  • Business communication related to your inquiry
We do not use your data for automated decision-making or profiling.

5. Legal Basis for Processing
We process your personal data based on:
  • Legitimate interest (Article 6(1)(f) GDPR) — responding to business inquiries
  • Pre-contractual steps (Article 6(1)(b) GDPR) — when you request a demo or further information
     
6. Data Sharing
We do not sell or trade personal data.
Your data may be shared only with:
  • Authorized service providers (e.g., secure hosting or email services)
  • Internal staff responsible for responding to demo requests
All such parties are bound by confidentiality obligations.

7. Data Retention
Personal data submitted via the demo request form is retained only for as long as necessary to:
  • Respond to your inquiry
  • Maintain business communication
  • Comply with legal obligations
If no business relationship is established, data will be deleted within a reasonable period.

8. Data Security
We implement appropriate technical and organizational measures to protect personal data, including:
  • Secure hosting environment
  • Encrypted communication (HTTPS/SSL)
  • Restricted internal access
This website does not store or process retail operational data.

9. Your Rights
Under the GDPR, you have the right to:
  • Access your personal data
  • Request correction
  • Request deletion
  • Restrict processing
  • Object to processing
  • Lodge a complaint with your local data protection authority

10. Changes to This Policy
We may update this Privacy Policy from time to time.
The latest version will always be available on this page.
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